Riot Lounge :: RL Case Studies :: Moving The Motivator

Massive Momentum

The Engineer was born in Bombay, India. His parents moved him to the United States in 1973 where he began attending college at the age of 15. He went on to receive his Electrical Engineering degree at age 19.

The Engineer had always been a source of inspiration and humor for his family and friends. He had been asked to speak to corporations, churches and civic groups worldwide. Little did The Engineer know his speaking skills were being fine tuned for a specific purpose.

In 1999, The Engineer was diagnosed with Multiple Sclerosis, a debilitating disease that has no cure. In 2007, The Engineer suffered a crippling episode that forced him to re-evaluate his life and come to terms with his mortality. In the process, The Engineer discovered an alternative therapeutic path in India. This path led to a healing that gave him back his life and provided a cure for an incurable disease. The Engineer was back to his Pre-Multiple Sclerosis days!

Surprised that his western doctors were unwilling to share his amazing news with others, The Engineer decided to write a book to share his MS, his Motivational Story.

But where to begin?

That's when The Engineer turned to Riot Lounge.

With a clearly defined vision, Riot Lounge created a series of "stepping blocks" designed to quickly accomplish multiple goals and harness the natural momentum generated by this process.

Among these key objectives were securing a publisher for The Engineer's book (which he had originally planned to self-publish), creating a dynamic Media Kit and designing/implementing the inner workings required to facilitate his metamorphosis from Engineer to Motivator.

Instead of building a "corporate" website and then paying an outside source to drive traffic to it, Riot Lounge reverse engineered his website, as we do with all sites, designing around and incorporating the extensive market research available through Riot Lounge's proprietary process. Many new elements of The Engineer's business were discovered this way as well.

Riot Lounge simultaneously also created a series of products for sale through multiple joint venture relationships as well as original products such as DVDs, books, workbooks, and educational aids.

Riot Lounge synchronized this multi-prong approach utilizing any and all tools available. As a result of using viral, social, grass roots, and paid advertising, the public's perception of The Engineer was shifting, as was reality. Development continues today in the arena of television and radio programming as well as a series of books titled "In Hope For...".

Armed with an inspirational message and the tools to deliver it, The Engineer is now a full-time Motivator and travels the globe sharing his unique story of hope.

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	Massive Momentum The Engineer was born in Bombay, India. His parents moved him to the United States in 1973 where he began attending college at the age of 15. He went on to receive his Electrical Engineering degree at age 19. The Engineer had always been a source of inspiration and humor for his family and friends. He had been asked to speak to corporations, churches and civic groups worldwide. Little did The Engineer know his speaking skills were being fine tuned for a specific purpose. In 1999, The Engineer was diagnosed with Multiple Sclerosis, a debilitating disease that has no cure. In 2007, The Engineer suffered a crippling episode that forced him to re-evaluate his life and come to terms with his mortality. In the process, The Engineer discovered an alternative therapeutic path in India. This path led to a healing that gave him back his life and provided a cure for an incurable disease. The Engineer was back to his Pre-Multiple Sclerosis days! Surprised that his western doctors were unwilling to share his amazing news with others, The Engineer decided to write a book to share his MS, his Motivational Story. But where to begin? That's when The Engineer turned to Riot Lounge. With a clearly defined vision, Riot Lounge created a series of "stepping blocks" designed to quickly accomplish multiple goals and harness the natural momentum generated by this process. Among these key objectives were securing a publisher for The Engineer's book (which he had originally planned to self-publish), creating a dynamic Media Kit and designing/implementing the inner workings required to facilitate his metamorphosis from Engineer to Motivator. Instead of building a "corporate" website and then paying an outside source to drive traffic to it, Riot Lounge reverse engineered his website, as we do with all sites, designing around and incorporating the extensive market research available through Riot Lounge's proprietary process. Many new elements of The Engineer's business were discovered this way as well. Riot Lounge simultaneously also created a series of products for sale through multiple joint venture relationships as well as original products such as DVDs, books, workbooks, and educational aids. Riot Lounge synchronized this multi-prong approach utilizing any and all tools available. As a result of using viral, social, grass roots, and paid advertising, the public's perception of The Engineer was shifting, as was reality. Development continues today in the arena of television and radio programming as well as a series of books titled "In Hope For...". Armed with an inspirational message and the tools to deliver it, The Engineer is now a full-time Motivator and travels the globe sharing his unique story of hope.
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