Positioning an old brand for a new market
In the early 80's, as a solo doctor, The Chiropractor took his practice close to $2,000,000 in collections. During this time he had as many as 21 employees directly under his management. His staff won dozens of awards for Outstanding Patient Care and Business Performance.
He established two Chiropractic Hospital Departments, served on the Texas Governor's appointed Worker's Compensation Commission, held a position as a post graduate faculty instructor at Texas Chiropractic College, served as Governor to the TCA Association Of Scientific Councils, was a Charter Member of the Editorial Advisory Board for Chiropractic Economics magazine, and has had 26 articles published on Managed Care and Practice Development.
The Chiropractor was a Featured Speaker at numerous conventions and the Lead Trainer at hundreds of seminar events. He was invited to record a complete training series for Distributor Services, a division of the world renowned Nightingale Conant Corporation, the world leader in Personal Development and Success Principles representing industry leaders such as Brian Tracey, Stephen Covey, and Anthony Robbins.
The Chiropractor was featured in a book with Dr. Deepak Chopra, Dr. Wayne Dyer, and Mark Victor Hansen and has authored his own books.
In 1997, The Chiropractor sold his practice in order to teach others how to improve their life and business. His study of the mind, personal relationships, and staff relationships, along with his extensive business and marketing experience created the perfect background for a powerful consulting approach.
The Chiropractor soon realized that even working 7 days a week assisting other chiropractors wasn't sufficient. He needed a platform allowing him to bring his unique practice solutions to his clients without stretching the boundaries of space and time.
That's when The Chiropractor turned to Riot Lounge.
Calibrating a specific desired direction proved challenging for The Chiropractor due to the technology gap he felt he had fallen into. Fortunately he had selected Riot Lounge to facilitate this new endeavor.
Once Riot Lounge convinced The Chiropractor his goal was to communicate and position his message, not just using the latest technology, we were on our way to not only a mutual language but also a shared objective.
Creating an online presence that gave the world access to The Chiropractor's knowledge and experience also presented him the opportunity to create new solutions for new challenges his market was facing. Surveys, web casts, and coaching continuity programs were just the beginning.
Riot Lounge worked diligently side by side with The Chiropractor to create new sales opportunities while also maximizing his past content and clients.
Repurposing old content has long been a personal favorite of Riot Lounge founder Damian Skinner and The Chiropractor was soon fully equipped with eBooks, Podcasts and even pre-recorded phone consultations; all content highly valued by his market.
Today, instead of scheduling his week in 30-minute segments for phone consultations, The Chiropractor has reached Guru status allowing him to raise his rates for personal access. He now has the luxury of choosing whom he coaches while enjoying the fruits of the 20 years he spent developing his market niche.
